Salesforce Marketing Specialists · APACSalesforce 营销专家 · 亚太区

Hyper-connected
digital strategy
for APAC brands.
超连接的
数字营销战略
助力亚太品牌腾飞。

Green Whale helps businesses across Australia, New Zealand, Singapore, Hong Kong, and China transform customer experiences through Salesforce — from Marketing Cloud journeys to Data Cloud intelligence and CRM alignment. Green Whale 帮助澳大利亚、新西兰、新加坡、香港及中国大陆的企业,通过 Salesforce 全面提升客户体验——涵盖 Marketing Cloud 旅程、Data Cloud 智能分析到 CRM 整合。

Specialising in专注于
Marketing Cloud Data Cloud Sales Cloud Service Cloud
Salesforce practice areasSalesforce 服务领域
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Data Cloud

Unified APAC profiles, real-time segmentation, activation统一亚太客户画像、实时分群、数据激活

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Sales Cloud

MQL routing, lead scoring, opportunity managementMQL 路由、线索评分、商机管理

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Service Cloud

Retention journeys, case-triggered campaigns, CSAT loops客户留存旅程、工单触发营销、CSAT 闭环

Markets we serve我们服务的市场
🇦🇺Australia澳大利亚
🇳🇿New Zealand新西兰
🇸🇬Singapore新加坡
🇭🇰Hong Kong香港
🇨🇳China中国

Unified customer experiences
powered by Salesforce
由 Salesforce 驱动的
统一客户体验

From Marketing Cloud journeys to Data Cloud unification and full CRM alignment — every service is designed for the complexity of APAC markets and enterprise B2B growth.从 Marketing Cloud 旅程到 Data Cloud 数据整合与 CRM 全面对齐——每项服务均专为亚太市场的复杂性与企业 B2B 增长而设计。

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Marketing Cloud engagementMarketing Cloud 客户互动

Design and activate personalised Journey Builder programs, Einstein send-time optimisation, and localised campaigns across AU, NZ, SG, HK, and CN.在澳大利亚、新西兰、新加坡、香港及中国大陆设计并激活个性化 Journey Builder 旅程、Einstein 最优发送时间及本地化营销活动。

Journey BuilderEinstein AIPersonalisation个性化
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Data Cloud — unified profilesData Cloud — 统一客户档案

Break down data silos across APAC. We implement Salesforce Data Cloud to unify CRM, behavioural, and ad data into one customer profile — powering real-time segmentation and cross-market activation.打破亚太区数据孤岛。我们实施 Salesforce Data Cloud,将 CRM、行为及广告数据整合为单一客户档案,驱动实时分群与跨市场激活。

Data CloudSegmentation客户分群Identity resolution身份识别
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Sales Cloud — marketing to revenueSales Cloud — 营销转化收入

Close the loop between marketing and sales. We configure lead scoring, MQL-to-SQL handoff workflows, territory management, and opportunity attribution for your APAC sales teams.打通营销与销售的闭环。我们为您的亚太销售团队配置线索评分、MQL 至 SQL 交接流程、区域管理及商机归因。

Sales CloudLead scoring线索评分Attribution归因分析
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Service Cloud — retention marketingService Cloud — 客户留存营销

Turn service into a growth engine. We connect Service Cloud case data back to Marketing Cloud — so every support interaction becomes a personalised retention or upsell opportunity.将客户服务转变为增长引擎。我们将 Service Cloud 工单数据接入 Marketing Cloud,让每次支持互动都成为个性化留存或增销机会。

Service CloudRetention journeys留存旅程CSAT
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Reporting & analysis报表与分析

Build the dashboards and attribution models that give marketing and sales leadership a single source of truth — from campaign influence to pipeline contribution and closed-won revenue.构建仪表板与归因模型,为营销和销售管理层提供统一数据视图——从活动影响力到管道贡献与赢单收入。

Salesforce reportsSalesforce 报表Attribution归因ROI modellingROI 建模

Deep expertise across
every Salesforce cloud
深耕每一朵
Salesforce 云

We don't just implement — we architect connected Salesforce ecosystems built for the complexity of APAC markets and enterprise sales cycles.我们不只是实施——我们构建互联的 Salesforce 生态系统,专为亚太市场的复杂性与企业销售周期而设计。

Marketing Cloud

Salesforce Marketing Cloud is the core of Green Whale's engagement practice. We design multi-step, multi-channel journey programs that nurture contacts from first touch to sales-ready — fully localised for AU, NZ, SG, HK, and CN.Salesforce Marketing Cloud 是 Green Whale 客户互动业务的核心。我们设计多步骤、多渠道旅程程序,将潜在客户从首次接触培育至销售就绪——完全本地化覆盖澳大利亚、新西兰、新加坡、香港及中国大陆。

Journey Builder architectureJourney Builder 架构

Lifecycle journeys for awareness, nurture, re-engagement, and onboarding — built and localised for each target market.覆盖认知、培育、再互动与引导的全生命周期旅程——针对每个目标市场构建与本地化。

Einstein send-time optimisationEinstein 最优发送时间

AI-driven personalisation adapting to each recipient's behaviour across APAC time zones.AI 驱动的个性化,根据亚太各时区每位收件人的行为自动调整。

MC Personalisation

Real-time website and email personalisation powered by Data Cloud segments.由 Data Cloud 分群驱动的实时网站与邮件个性化。

Mobile & cross-channel engagement移动与跨渠道互动

SMS, push notifications, and in-app messaging alongside email — all within a single journey.短信、推送通知与应用内消息与邮件协同——尽在单一旅程中。

Marketing CloudJourney Builder flowJourney Builder 流程
Entry source入口来源Web form / LinkedIn / WeChat网页表单 / LinkedIn / 微信
Welcome journey欢迎旅程Localised email + SMS本地化邮件 + 短信
Einstein scoreEinstein 评分Engagement prediction互动预测
Decision split决策分支High / mid / low intent高 / 中 / 低意向
Nurture path培育路径Multi-step drip · APAC tz多步骤滴灌 · 亚太时区
MQL thresholdMQL 阈值Score ≥ 70 → Sales alert评分 ≥ 70 → 销售通知
Opportunity created in Sales Cloud ✓Sales Cloud 中创建商机 ✓Revenue fully attributed back to journey收入完全归因至旅程

Data Cloud

Salesforce Data Cloud is the connective tissue of your APAC customer data. Green Whale unifies data from CRM, web, social, and local channels across AU, NZ, SG, HK, and CN into a single real-time customer profile.Salesforce Data Cloud 是您亚太客户数据的连接枢纽。Green Whale 将来自 CRM、网站、社交媒体及本地渠道的数据整合为单一实时客户档案。

Unified APAC customer profiles统一亚太客户档案

Ingest data from Salesforce CRM, Marketing Cloud, WeChat, LinkedIn, and paid media into one resolved identity.从 Salesforce CRM、Marketing Cloud、微信、LinkedIn 及付费媒体摄取数据,整合为统一身份。

Real-time segmentation实时客户分群

Dynamic segments that update in real time and flow into Marketing Cloud journeys and ad platforms.实时更新的动态分群,直接流入 Marketing Cloud 旅程与广告平台。

Identity resolution across APAC亚太跨渠道身份识别

Match customers across channels — critical for China's WeChat ecosystem and Hong Kong's dual-platform users.跨渠道匹配客户身份——对中国微信生态系统与香港双平台用户至关重要。

Einstein AI on unified data基于统一数据的 Einstein AI

Predictive lead scoring, LTV modelling, and churn propensity powered by your complete APAC data picture.基于完整亚太数据的预测性线索评分、客户终身价值建模与流失倾向分析。

Data CloudData unification flow数据整合流程
CRM dataCRM 数据Sales + Service Cloud recordsSales + Service Cloud 记录
Behavioural行为数据Web, MC, mobile events网站、MC、移动事件
APAC channels亚太渠道WeChat, LinkedIn, Meta, Google微信、LinkedIn、Meta、Google
Identity graph身份图谱Cross-channel resolution跨渠道身份识别
Unified profile统一客户档案Single APAC customer view亚太客户单一视图
Einstein segmentsEinstein 智能分群Real-time, predictive实时、预测性
Segments activated across all channels ✓跨所有渠道激活分群 ✓MC journeys · paid ads · Sales Cloud scoringMC 旅程 · 付费广告 · Sales Cloud 评分

Sales Cloud

Marketing only delivers value when it drives revenue. Green Whale architects the full marketing-to-sales handoff in Sales Cloud — so your APAC teams work the right leads with full marketing context.营销的价值在于驱动收入。Green Whale 在 Sales Cloud 中构建完整的营销至销售交接流程——让您的亚太团队在充分营销背景下处理正确的线索。

Lead scoring & MQL routing线索评分与 MQL 路由

Einstein-powered scoring models automatically routing MQLs to the right APAC sales rep.Einstein 评分模型自动将 MQL 路由至正确的亚太销售代表。

Opportunity & territory management商机与区域管理

Territory structures aligned to your APAC sales motion — AU, NZ, SG, HK, and CN each with their own playbook.与您亚太销售策略一致的区域结构——澳大利亚、新西兰、新加坡、香港及中国大陆各有专属策略。

Closed-loop attribution闭环归因

Every closed-won deal traced back to the Marketing Cloud campaign that originated or influenced it.每笔赢单均可追溯至发起或影响它的 Marketing Cloud 活动。

Shared dashboards共享仪表板

Marketing and sales see the same pipeline, conversion, and ROI numbers in real time inside Salesforce.营销与销售在 Salesforce 中实时查看相同的管道、转化率与 ROI 数据。

Sales CloudMQL-to-revenue flowMQL 至收入流程
MC journey completesMC 旅程完成Lead reaches MQL threshold线索达到 MQL 阈值
Lead assignment线索分配Auto-routed to APAC rep自动路由至亚太销售
Sales activity销售活动Calls, demos, proposals电话、演示、提案
Opportunity stages商机阶段Market-specific playbook市场专属策略
Closed-won赢单Revenue recorded in CRM收入记录至 CRM
Attribution model归因模型Campaign influence report活动影响力报告
Full marketing ROI visible in Salesforce ✓Salesforce 中完整营销 ROI 可见 ✓Revenue attributed · pipeline forecasted收入归因 · 管道预测

Service Cloud

Customer service is your most underutilised marketing channel. Green Whale connects Service Cloud case data into Marketing Cloud — turning every support interaction into a retention or upsell opportunity.客户服务是您最未充分利用的营销渠道。Green Whale 将 Service Cloud 工单数据接入 Marketing Cloud——将每次支持互动转化为留存或增销机会。

Case-triggered MC journeys工单触发 MC 旅程

When a case closes or escalates, automatically trigger the right Marketing Cloud journey.当工单关闭或升级时,自动触发相应的 Marketing Cloud 旅程。

CSAT-driven segmentationCSAT 驱动的客户分群

Feed CSAT and NPS scores into Data Cloud so segments reflect actual customer health.将 CSAT 与 NPS 评分输入 Data Cloud,使分群反映真实的客户健康状况。

Retention & churn prevention留存与防流失

Identify at-risk accounts using Einstein churn scoring — triggering personalised outreach before they churn.利用 Einstein 流失评分识别高风险客户——在流失前触发个性化触达。

Multi-language support routing多语言支持路由

Omni-channel routing for English, Mandarin, and Cantonese — right agent, right language, right market.英语、普通话与粤语全渠道路由——正确的客服、正确的语言、正确的市场。

Service CloudRetention marketing flow客户留存营销流程
Case opened工单开启Product / billing / support产品 / 账单 / 支持
Einstein triageEinstein 分诊Priority + churn risk scored优先级 + 流失风险评分
Case resolved工单解决CSAT survey via MC通过 MC 发送 CSAT 调查
CSAT scoreCSAT 评分Flows into Data Cloud profile流入 Data Cloud 档案
Low CSAT (<3)低 CSAT(<3)Churn prevention journey防流失旅程
High CSAT (≥4)高 CSAT(≥4)Upsell / advocacy journey增销 / 口碑旅程
Retention & revenue protected ✓客户留存与收入双重保障 ✓Automated · personalised · APAC-localised自动化 · 个性化 · 亚太本地化

AU, NZ, Singapore,
Hong Kong & China
澳大利亚、新西兰、新加坡
香港与中国大陆

Local platforms, cultural nuance, and data privacy compliance are built into every Salesforce implementation we deliver.本地平台、文化差异与数据隐私合规内嵌于我们每一个 Salesforce 实施项目之中。

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Singapore

Southeast Asia hub东南亚枢纽

Singapore is APAC's premier B2B technology and financial hub. We help Singapore-based businesses deploy Salesforce-powered marketing automation that scales across Southeast Asia.新加坡是亚太区首屈一指的 B2B 科技与金融中心。我们帮助新加坡企业部署可扩展至整个东南亚的 Salesforce 营销自动化。

  • Marketing Cloud implementation for SG enterprise B2B新加坡企业 B2B 的 Marketing Cloud 实施
  • Data Cloud setup compliant with Singapore's PDPA符合新加坡 PDPA 的 Data Cloud 配置
  • LinkedIn ABM and Google Ads activation via Data Cloud通过 Data Cloud 激活 LinkedIn ABM 与 Google 广告
  • WhatsApp Business integration into MC journeysWhatsApp Business 集成至 MC 旅程
  • SG as APAC regional marketing command centre以新加坡为亚太区营销指挥中心
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Hong Kong香港

Greater China gateway大中华区门户

Hong Kong is the gateway to Greater China. We build bilingual Salesforce marketing infrastructure operating across HK's dual-language digital landscape.香港是大中华区的门户。我们构建双语 Salesforce 营销基础设施,覆盖香港双语言数字生态。

  • Bilingual (EN + Traditional Chinese) MC content workflows双语(英文 + 繁体中文)MC 内容工作流
  • Facebook, Google, and LinkedIn campaign automation for HK香港 Facebook、Google 与 LinkedIn 活动自动化
  • PDPO-compliant data architecture in Salesforce符合《个人资料(私隐)条例》的 Salesforce 数据架构
  • HK-to-mainland China campaign strategy港至内地跨境活动策略
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China中国大陆

Mainland China中国大陆市场

China's digital ecosystem is unlike any other market. We localise Marketing Cloud for WeChat and Weibo-first campaigns, with Data Cloud unifying lead data from China's platforms.中国数字生态独树一帜。我们针对微信与微博优先的营销活动本地化 Marketing Cloud,并通过 Data Cloud 整合中国平台的线索数据。

  • WeChat Official Account and Mini Program lead capture微信公众号与小程序线索采集
  • Weibo and Douyin audience activation from SF segments从 SF 分群激活微博与抖音受众
  • PIPL-compliant Data Cloud data residency architecture符合《个人信息保护法》的 Data Cloud 数据本地化架构
  • Simplified Chinese MC content and journey localisation简体中文 MC 内容与旅程本地化
  • Cross-border campaign sync — CN to HK, SG, and ANZ跨境活动同步——中国至香港、新加坡及澳新

From audit to always-on automation从审查到全天候自动化

A structured 4-phase engagement that takes your Salesforce environment from baseline to a fully automated, APAC-ready revenue machine.结构化的四阶段合作,将您的 Salesforce 环境从基础状态升级为全自动化的亚太收入引擎。

01

Salesforce auditSalesforce 审查

Assess your Marketing Cloud, Data Cloud, Sales, and Service Cloud — identifying gaps and APAC market opportunities.评估您的 Marketing Cloud、Data Cloud、Sales 与 Service Cloud——识别差距与亚太市场机会。

02

Architecture design架构设计

Design your Data Cloud schema, MC journey map, lead scoring model, and Sales Cloud handoff workflow for each market.为每个市场设计 Data Cloud 架构、MC 旅程地图、线索评分模型与 Sales Cloud 交接工作流。

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Build & activate构建与激活

Implement Data Cloud ingestion, MC journeys, Sales Cloud routing, and Service Cloud triggers — with full compliance QA.实施 Data Cloud 数据摄取、MC 旅程、Sales Cloud 路由与 Service Cloud 触发器——完整合规质量审查。

04

Optimise & expand优化与扩展

Ongoing performance reviews, Einstein model tuning, and expansion playbooks as you grow across APAC.持续绩效审查、Einstein 模型调优及拓展亚太新市场的策略手册。

We believe in hyper-connected digital strategy我们深信超连接数字战略的力量

Green Whale was founded in Sydney with a simple belief — that great marketing is built on unified customer data, intelligent automation, and a deep understanding of local markets.Green Whale 创立于悉尼,秉持一个简单的信念——卓越的营销建立在统一的客户数据、智能自动化与对本地市场的深刻理解之上。

We offer our clients a unified customer approach: connecting Marketing Cloud, Data Cloud, and CRM into a single engine that delivers the right message, to the right person, at the right moment.我们为客户提供统一的客户管理方法:将 Marketing Cloud、Data Cloud 与 CRM 整合为单一引擎,在正确的时刻向正确的人传递正确的信息。

Marketing automation营销自动化

Salesforce-powered journeys that nurture and convert at scaleSalesforce 驱动的规模化培育与转化旅程

CRM strategyCRM 战略

Sales and Service Cloud aligned to your APAC growth motion与您亚太增长战略一致的 Sales 与 Service Cloud

Digital strategy数字战略

Customer-first thinking based on real preferences and behaviours基于真实偏好与行为的客户优先思维

Reporting & analysis报表与分析

Data prepared to measure and improve campaign performance用于衡量与优化活动绩效的数据准备

Get in touch联系我们

Ready to transform your customer experience with Salesforce? We'd love to hear about your APAC marketing goals.准备好用 Salesforce 转型您的客户体验了吗?我们期待了解您的亚太营销目标。

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Sydney, Australia
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